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St Patrick’s Day: Will You Be Wearing Green?
Tomorrow is St. Patrick’s Day. It’s a day to wear green, drink green beer, proudly declare you’re Irish, even if you aren’t, and beg for kisses. How is your brand taking advantage of this day? I...
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Positioning Your Brand as a Thought Leader
Becoming a thought leader in your industry brings with it many benefits. Your brand or company will receive recognition, earn respect and loyalty, develop relationships with current and potential...
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Using Social Media to Boost Brand Loyalty
Social media provides companies with the perfect opportunity to build loyalty to their brand. Users will often follow or check out a brand on the social media platforms they frequent, especially if...
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#Shop4Siloam 2013: ICUC and Siloam Mission Seeking Your Participation to Help...
Every year ICUC and Siloam Mission team up for a charity event called #Shop4Siloam. This year we will be sponsoring our fourth annual #Shop4Siloam charity event relying on the power of social media....
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How Social Media Benefits Your Brand
Social media can provide benefits to your brand that you may not be thinking of. Most brands are looking to see the bottom line of generating traffic and sales. But there are other benefits that are...
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Shop4Siloam 2013: ICUC and Siloam Mission Want You to Help Feed Winnipeg’s...
ICUC and Siloam Mission tweet about their charity event to provide Easter dinner for the homeless. WINNIPEG – March 25, 2013 With thousands of people facing homelessness or domestic poverty in...
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#Shop4Siloam 2013: Today’s the Big Day to Help Feed Winnipeg’s Homeless!
Today’s the big day when ICUC and Siloam Mission team up for their fourth annual charity event called #Shop4Siloam. We help by sponsoring their large annual Easter dinner. This year we’ll be sponsoring...
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Rock SoMe in 30 Minutes: Infographic Awesomeness
I love Infographics. I love Social Media (SoMe). And thus, I love great Infographics about Social Media. My friends over at Pardot sent me an email featuring this gem, and it was just way too great...
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Brand Authenticity on Social Media
Authenticity is important on social media, especially for brands. Since social media is all about people connecting and developing relationships, a brand that isn’t authentic will be spotted a mile...
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Social Proof and What it Means to Your Brand
Social proof, a form of influence marketing, plays an important role in growing an audience on social media and driving traffic and sales to your website. Dr. Robert Cialdini, Ph. D., in his book,...
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Traveling the Inbound Marketing Highway for Brands
Is your brand traveling the highway of inbound marketing, or are you veering off for side trips on country roads? Keeping focused on the road map that leads to the conversion of customers is vital if...
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Is Your Business Using Hashtags?
Hashtags, once associated only with Twitter, have spread through the social media world and are being used more and more on other social media platforms. You can find them being used on Instagram,...
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Earning Social Currency for Your Brand
What is social currency and how do you earn it? In the Social Currency Impact Study 2013 by Vivaldi Partners, social currency is defined as “the degree to which customers share a brand or information...
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Expanding Your Social Reach
Expanding your brand’s social reach has everything do with the content you post on social media channels and your website blog, as well as what you do to make it visible and sharable. Not investing...
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How Social Signals Get Your Brand Noticed
Social signals can be likened to fanning the flames of a fire, which releases smoke as a signal to the location of the fire. The fire is your company website with the flames being your blog and social...
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Using Social Media Buttons Effectively on Your Website
Social media buttons are an important form of engagement for your audience. They can tie your website and blog to your social media sites, which enables sharing and increases traffic to your site....
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Social Media: The New Customer Service
Customer service has evolved over the years as it has gone from face-to-face, postal mail, telephone, email, live chat…and now into the realm of social media. Good customer service is all about...
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Engaging With Social Media Influencers
There’s lots of talk on the Internet about finding and engaging with industry influencers. We see lists of influencers, are encouraged to connect with them, and even strive to be influencers ourselves....
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Brand Management on Social Media
Brand management is a vital component of any social media marketing strategy. It starts with understanding the role of a brand online and how consumers identify with it. A brand is basically a promise...
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Engaging With Followers on Your Google+ Page
Google+ Pages is where your brand can present itself on Google+. Businesses use it to improve their search rankings, visibility and conversions. Just like on any other social media platform, you can...
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