Social media buttons are an important form of engagement for your audience. They can tie your website and blog to your social media sites, which enables sharing and increases traffic to your site. There are basically two reasons for social buttons: for users to share your content to their social media accounts and to show their support by joining your brand’s social media sites and subscribing to your company blog.
Some considerations to keep in mind when choosing which social media buttons to use:
- Make it easy for users to follow, connect with and share about your brand.
- Make them visible and easy to understand.
- Use them with discretion and place them in strategic, visible locations on your site.
- Use plug-ins so users can stay on your site even when they click on the buttons, or else be sure the buttons open up on a new tab when clicked on.
Jo-Ann Fabric and Craft Stores is an example of a brand that has kept the above considerations in mind and have used social media buttons effectively and efficiently.
Social media buttons help make the brand experience engaging, interesting, and useful for your audience. Even though they seem like such a small thing, these social buttons can determine if your followers end up frustrated or satisfied. Make sure their experience is one that will convert into brand loyalty and advocacy.
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Social Media Sharing